A project initiated by the High Sheriff of West Glamorgan has helped bring 45 new adult volunteers into Scouting across Glamorgan West so far, more than double its original target.
Launched in September 2025 by High Sheriff Diana Stroia, the year-long partnership with ScoutsCymru sets out to strengthen volunteer recruitment and retention in an Area that had faced a challenging period.
At its core was a simple aim: to ensure more young people can take part in Scouting by making sure there are enough adults to support them.
Over the course of the project so far, 45 new volunteers have joined, with all currently still in post.
But the initiative deliberately focuses on more than recruitment alone. Around 400 existing volunteers across Glamorgan West will receive hand-designed thank-you postcards created by Cub Scouts, recognising their contribution. A new High Sheriff Welcome Badge has also been introduced, awarded to volunteers who complete three months in their role.
The project has also opened doors into new communities. A Chinese Community Taster Day brought together volunteers from across all three Districts to deliver activities for families new to Scouting, with four families expressing interest in joining on the day. Work also began to build stronger connections in Welsh-medium communities, where Scouting has historically had lower visibility.
Throughout her term, the High Sheriff attended events, met volunteers and families, and championed the role of volunteering in local communities.
Diana Stroia said:
“Volunteers are at the heart of organisations like Scouting, and it has been a privilege to support this project during my year as High Sheriff. Seeing new people step forward to get involved, while also recognising those who have been giving their time for years, has been incredibly important.”
Helen Gough, ScoutsCymru staff team lead for Glamorgan West said:
“This project shows what’s possible when civic leadership and community organisations work together. The High Sheriff’s involvement has brought not only visibility, but connections into communities we wouldn’t otherwise have reached.
“Recruiting 45 new volunteers is a strong result, but just as important is the focus on recognising and supporting those already giving their time. That’s what will sustain Scouting in the long term.”
The partnership has already led to unexpected opportunities. Connections made have created a link with the Honorary Consul of Romania for Wales, opening the potential for future engagement with Romanian communities across the country.
While the results are encouraging, the project has also highlighted the ongoing challenge of volunteer retention. Volunteer numbers across the Area continue to fluctuate, reinforcing the need for sustained focus on supporting and valuing existing volunteers.
This new delivery model – led by Helen from the ScoutsCymru staff team and supported by volunteers – is now being documented, with the potential to be adapted in other Areas across Wales.
The project will conclude with a celebration event later this summer, bringing together volunteers, partners and supporters to recognise the impact of the past year.
